Consultant/Freelance/Contract Visual Merchandiser
Delivered tailored merchandising solutions for top-tier retailers, including REI, Fjallraven, Dick’s Sporting Goods, North Face, Under Armour, Macy’s, Levi's, Dockers, Carhartt, and various Walmart brands, optimizing category presentation and elevating in-store communication. Defined and executed consumer-first merchandising strategies that strengthened brand presence, increased engagement, and supported high-impact seasonal and product launches. Partnered closely with senior marketing and store leadership to ensure seamless campaign execution aligned with overarching brand strategy and operational standards
Fjallraven REI
Merchandising, Merchandise Feedback and Relationship building
The North Face Dick's Sporting Goods
Seasonal Floor Sets, Visual Merchandising, Styling, Merchandising New Receipts and Client Relations
Under Armour
DSG, Seasonal Floor Sets, Visual Merchandising, Styling, Merchandising New Receiepts and Client Relations
Columbia Sportswear
Led the development and global deployment of retail brand frameworks that delivered cohesive, consumer-centric experiences aligned with enterprise strategy. Partnered closely with regional and fleet teams to translate global brand campaigns into high-impact in-store executions across fixtures, displays, and windows. Oversaw large-scale store remodels and new concept launches across 47 countries, driving increased engagement and improved sell-through. Collaborated cross-functionally on go-to-market planning to ensure consistent brand storytelling from concept through installation, while managing budgets, vendors, and fixture production to optimize operational efficiency and cost performance.
Fixture Development & Global Direction
- Basic "Cascade" fixture assortment
- Example store design for a "Standard Store."
- Example of a Large-Standard Wholesale Shop-In-Shop
Ross, Dress For Less
Established national visual merchandising standards that elevated brand consistency and consumer experience across all store formats. Led the evolution of store design and visual strategy, aligning cross-functional teams around a shared vision from concept through rollout. Leveraged consumer and performance insights to refine category storytelling, introducing scalable display systems that strengthened engagement and drove sustained sales growth.
International Shoppe
Duty Free & Travel Retail
Directed visual merchandising and creative services for high-end luxury retail environments, shaping elevated in-store experiences for global brands including Hermès, Cartier, and Ferragamo. Led the development of refined identity systems and promotional narratives that aligned with global brand standards, reinforcing consistency, craftsmanship, and premium perception across the retail portfolio.
Merchandising And Retail Creative Services
Founded and led M.A.R.C. Services, a boutique creative consultancy delivering strategic visual merchandising and brand experience solutions for premium fashion and luxury clients. Advised global organizations, including Samsonite, Giorgio Armani USA, and IWC Schaffhausen, on translating brand vision into elevated retail environments that strengthened market presence and consumer connection.
Kohl's Department Stores
Led store design and innovation initiatives that evolved Kohl’s retail brand architecture and in-store experience across new formats, remodels, and capital investments. Directed a multidisciplinary team in the development of scalable fixture and merchandising solutions, including cross-merchandising programs that generated $80M in incremental sales within the first year.
Jockey International
Led the Direct-to-Consumer Division’s Visual Merchandising, In-Store Communications, and Store Design & Construction teams, driving integrated retail strategies that increased sales performance, customer traffic, and conversion across Jockey’s outlet store portfolio. Recognized for delivering measurable business impact, including a significant contribution to gross margin improvement and the development of award-winning outlet marketing programs.
Honors include recognition for Outstanding Contribution to Gross Margin Increase (2007) and the VRM Best Outlet Marketing Program award (2006).
Louis Vuitton, NA
Led a high-performing network of regional and flagship visual merchandising leaders across North America—including the U.S., Canada, Bermuda, and Puerto Rico—positioning the region as a global benchmark for visual merchandising excellence. Drove commercial impact by partnering with merchandising teams to unlock growth in underperforming and exit-stage categories, while elevating seasonal storytelling through refined RTW floor updates and floral direction. Played a key role in new store openings and workforce development, shaping both physical environments and next-generation talent. Collaborated cross-functionally with marketing to conceptualize and deliver high-impact special events that strengthened brand presence and consumer engagement.
Honors Include: Member of the team honored by VMSD for 2003 Store of the Year, Louis Vuitton Flagship 5th Ave. NYC
Banana Republic
Began my career as a Visual Merchandiser in a suburban Chicagoland location and was quickly promoted to Visual Manager of the Michigan Avenue flagship. Following consistent performance and recognition from corporate leadership, I relocated to New York City, where I became a core contributor to the nationally distributed Concept Book, shaping visual direction across the fleet. Concurrently, I oversaw end-to-end merchandising for three $20M+ flagship locations in Lower Manhattan, working in close proximity to executive leadership, including the office of Mickey Drexler and product development teams
